Case Study: Heatso

Overview

Heatso is a leading e-commerce retailer specializing in vehicle heating and off-grid power solutions. Their product lineup, including air and water heaters, power systems, and off-grid accessories, caters to a diverse market of RV owners, van lifers, truckers, marine enthusiasts, and off-grid adventurers. With thousands of product pages supported by advanced search and filtering, Heatso’s digital storefront serves as both a reliable resource for its target audiences and a platform with high potential - if only its content and landing pages could properly match its product range.

The Challenge

Heatso faced a series of challenges that affected both organic reach and paid advertising performance:

1. Content Creation and Campaign Costs:
   New marketing content and asset creation were overly expensive and manually intensive. Teams relied on spreadsheets, Word documents, and a patchwork of designer and developer efforts to perform keyword research, generate text and image content, and deploy every landing page individually. This process was unsustainable for scaling to hundreds or thousands of pages.
2. Ineffective Product Category Pages:
   Although the existing category pages and on-site search functionality worked well for returning users, they fell short in attracting new organic and paid traffic. The pages lacked valuable SEO information, conversion-optimized layouts, and effective cross-linking, which in turn led to poor page indexing and low keyword relevance.
3. Missed SEO and Ads Opportunities for User Intent Alignment:
   Without pages that matched user intent, Heatso’s organic search visibility and ad performance were compromised. Relevant product pages were hard to find, and the landing pages were not designed to drive high-quality traffic that converts.

Strategic Action Plan

Heatso partnered with Geperion’s automated platform to fundamentally redesign its approach to content and digital marketing, transforming challenges into opportunities. The overall strategy was to boost SEO, have high-value Google Search Ads, and automate the landing page creation process - all within days rather than months.

Key Steps Performed using Geperion:

• Automated Keyword Research & Content Mapping:
  Performed an in-depth keyword analysis and built a comprehensive keyword topic tree that covered chosen Heatso’s products and categories. Using the research and AI-assistance Geperion created tailored text and image content for hundreds of pages in under two days. Each product was then automatically mapped to a relevant landing page for improved rankings and conversion rates.
• Optimized Landing Page Deployment:
  A conversion-focused, SEO-friendly landing page template was crafted. This template ensured: ‍
• High Conversion Potential: Layouts that matched search intent and improved user engagement.‍
• Automatic Cross-Linking: Cross-linking in the page footers and breadcrumbs that enhanced both navigation and search engine indexing. ‍
• Easy Integration with Website Builders: Deployment of created structured content to website builders (ex. Webflow, WordPress and etc.) in less than a day. ‍
• Rapid Google Search Ads Setup:
  Google Search Ads campaigns were generated in under 24 hours. The platform not only automatically created campaigns but also used group-level negative keywords to filter out irrelevant traffic-saving budget and preventing ad overlap. In just one hour, high-performing campaigns were live, with immediate tracking and optimization kicking in.

Impact & Results

Traffic & Organic Reach:

• Achieved 108 organic clicks and 9.91K impressions in the first month, signifying rapid indexing and user discovery using the new content Geperion created.

‍Google Ads Performance:

• Ad Spend & Revenue: With an investment of just €1,567.06, Heatso generated €12,111.51 in revenue. ‍
• Return on Ad Spend (ROAS): An outstanding 28.16x—four times the 7x industry benchmark.

• Click-Through Rate (CTR): Recorded a stellar 9.03%, compared to a typical 1.91%-2.7% range.

• Conversion Rate: Maintained at a healthy 1.81%, aligning well with industry standards.

User Engagement and Conversion:

• Enhanced CTR resulted from refined alignment between user search intent and landing page content.
• Conversion rates improved as landing pages delivered targeted, persuasive messaging.
• Immediate impact was visible, with significant clicks and conversions emerging in the first campaign week.

What’s Next for Heatso

Building on this success, Heatso is set to expand its digital marketing strategy further:

• SEO Expansion:
  Further enhance organic search presence by integrating these new landing pages into the main website for better indexing and richer content relationships. ‍
• PPC Scaling:
  Increase ad spend and broaden campaigns to new geographical regions and languages, capitalizing on the proven return on investment. ‍
• Category Coverage:
  Extend the automated content strategy to additional product categories, ensuring that all areas of the business benefit from improved SEO and ad performance.

Additional Insights

This case study showcases how embracing Geperion automation and process integration can completely overhaul a company’s digital marketing efforts. Beyond the numbers, Heatso’s journey highlights the importance of aligning every step of content creation - right from keyword research to page design and ad setup - with the end user’s search intent. They reduced content production time from weeks to days, launching hundreds of SEO-ready pages and fully structured ad campaigns in under few days. Features like automated cross-linking and group-level negative keywords ensured both technical quality and cost efficiency.  

These improvements reduce overhead, minimize human error, and establish a repeatable system for rapid expansion - key advantages for any e-commerce brand seeking to scale without complexity amid an increasingly competitive digital landscape, where Geperion’s innovative, data-driven approaches will be critical for success.